Step 6: Online Presence
Social Media: Having an online presence is key. It’s how customers find you and how you Use social media promote product and events. Choose a platform bases on the demographic you are trying to reach. It’s worth it to take time to learn new platforms.
Below is a chart of Social Media based on demographics, posted by Worldstream.com in April 2022:

Do I need a website? A website is your online business store-front, where anyone can find you online. On your website, visitors can find information about your business; your product, your story, upcoming events, how to order, etc. All your social media posts can point people back to your website.